Receipts,
not pitch decks.

Reduce qualified-lead cost on premium banking products while moving spend off broad-reach display into intent-driven supply paths.

Built an always-on programmatic engine across DV360 audience segments and LinkedIn ABM — sequenced creative tied to decision-maker job functions in the FBN target list.

218% lift in qualified leads against the prior twelve-month baseline, with media-mix modelling attributing 41% of new HNI applications to the programmatic stack.

Drive participation in MTN's Y'ello Star loyalty programme without leaning on heavy paid pushes that audiences increasingly tune out.

A playable, mobile-first rich-media unit shipped through the IAB ecosystem — a 30-second mechanic that rewarded participation with real Y'ello points.

12.4% interaction rate against a 0.6% category benchmark. Average dwell time of 47 seconds inside the unit — three times the publisher norm.

Launch a new SKU into a saturated stout category with a single quarter of media weight — and prove brand effect, not just reach.

Coordinated CTV burst across DSTV and Showmax with a mobile-first rich-media takeover sequenced to the evening peak. Creative built for the 6-second TV unit and the 3-second feed.

84% brand lift against the unexposed control. Spontaneous awareness moved from category-typical 9% to 22% inside six weeks.

Bring private-banking AUM onto the books from a high-net-worth audience that doesn't sit on LinkedIn long enough to be reached programmatically there.

Truecaller identity-based reach paired with Outbrain native discovery on premium business publishers — a two-step capture into a private-banking advisor call back.

₦1.2B in AUM driven against an eight-month campaign, with a cost-per-qualified-meeting 4.1× more efficient than the prior approach.

Tell a long-form cultural story for the brand without forcing it into a banner shape — and prove that long-read environments still drive top-of-funnel performance.

Editorial-grade native pieces written with Nigerian culture writers, distributed programmatically through Outbrain and direct deals with three premium lifestyle publishers.

3.1× the spirits-category CTR benchmark, with an average dwell time inside the article of 3:42 — beating Hennessy global benchmarks for similar formats.