EST. 2014 · Lagos, NG
A digital advertising studio

Digital media that converts.

— The home of digital impact

Premium inventory, proprietary tech and data-led strategy — for the banks, telcos and global brands that move attention in West Africa. 130+ clients. 36K campaigns. Eleven years of receipts.

— Live now
NOW SHIPPING Programmatic
— Trusted roster · 130+ brands · 11 years

Brands that trust us
with their budget.

Category leaders in banking, telecom, spirits and FMCG return to us quarter after quarter because the work is benchmarked, the buying is transparent, and the receipts hold up.

  • GTBank
  • FirstBank
  • MTN
  • Airtel
  • Stanbic IBTC
  • Wema Bank
  • Polaris Bank
  • AXA Mansard
  • Guinness
  • Hennessy
  • Chivas
  • Jameson
  • Guilder
  • Hero
  • Pepsi
  • Coke
  • Samsung
  • Total Energies
  • Nivea
  • Lipton
  • Milo
  • Duracell
  • +108 more
Banking ·24 Telecom ·8 FMCG ·41 Spirits ·11 Lifestyle ·18 Tech ·14 Auto ·6 Other ·8
— On the record · 05 voices

What clients put on the record.

Quoted with permission. Roles current at time of writing — full reference list and recent campaign reports available on request.

— Drag, swipe or use arrow keys to read on 01 / 05
— Capabilities · 06

We don't just run campaigns.
We help you sell.

  1. 01 Programmatic Always-on
  2. 02 Rich Media Signature
  3. 03 Performance ROI
  4. 04 Creative & Studio In-house
  5. 05 Insights Data
  6. 06 Partnerships Inventory
— Media infrastructure · 06 platforms

Built across the platforms that actually reach the market.

Six core inventory paths — five authorised partnerships and one proprietary DSP — orchestrated into a single brief, a single plan, a single dashboard.

  • Google DV360 AUTHORISED BUYER

    Demand-side platform plumbing for cross-channel display, video and CTV. Bid stewardship by people who read the logs.

    RTBPMPYouTubeCTV
  • LinkedIn Advertising MARKETING PARTNER

    Decision-maker reach for banking, B2B and HNI campaigns. ABM-grade targeting on Nigerian and ECOWAS audiences.

    ABMHNILead GenSponsored
  • Truecaller AUTHORISED RESELLER

    Voice, identity and intent signal in a market where the phonebook still matters. Call-screen, contact-screen, search.

    VoiceIdentitySearch
  • Outbrain PREMIUM PARTNER

    Native discovery at the moment of attention. Premium publisher supply with full brand-safety guardrails.

    NativeDiscoveryBrand-safe
  • Livescore PREMIUM PARTNER

    Sports, live-event and stadium-screen inventory across the markets African brands need to be loud in.

    SportsLiveDOOH
  • IDA DSP PROPRIETARY

    Our in-house demand-side platform. Direct supply paths, rich-media-aware bidder, and the SMS / email rails most DSPs ignore.

    Rich MediaSMSEmailDirect
— Authorised on five external platforms · Operating one of our own Request a platform deck
— Selected work · 05 case studies

Receipts, not pitch decks.

View selected work

Strategy, platform mix and the measured outcome of each engagement. The full archive of 54 active brands is shared on request.

All case studies →

We are focused on helping you succeed.

"Digital Tribe was built on a thesis the West African market is still working out: attention is a function of craft, not budget. Eleven years on, we plan, buy and build for fifty-four enterprise brands a year — programmatic, rich media, premium publisher, mobile. Most of the work doesn't look like an ad. That's the point."

We sit between the boring poles of "creative agency" and "media buyer." A team of strategists, programmatic engineers, art directors and rich-media developers — operating on a proprietary DSP and exclusive inventory partnerships across DV360, LinkedIn, Truecaller, Outbrain and Livescore.

11 yrs Building in Lagos
54 Active brands, 2025
9 Markets covered (ECOWAS+)
₦2.4B+ Annual media under management
— Meet the Tribe · Leadership

Strategy, media, creative — in the same room.

  • Gloria Wande Managing Director
  • Favour Ibuoye Country Manager
  • Sholaye Eda Head, Finance
  • Omogbolahan Apata Head, Rich Media Development
  • Sofia Dabiri Head, Business Development
Strategy ·9 Media ·11 Programmatic ·6 Rich-media dev ·11 Creative ·8 Operations ·3
studio@digitaltribe.ng — 6 open roles ↗
— Start a conversation

hello@

digitaltribe.ng

— General hello@digitaltribe.ng
— Studio & careers studio@digitaltribe.ng
— New business
— Media sales
— Studio & rich media
— Press & careers
— Headquarters · Ikeja GRA

12 Maryland Cres
Ikeja GRA, Lagos 101233